Signal Theory and SixTwentySix in Adage
Signal Theory and SixTwentySix’s cheeky campaign for the American Pecan Promotion Board earns a spot on AdAge’s “16 creative campaigns to know about today.” The humorous spots position pecans as the go‑anywhere snack worth stealing. from TSA checkpoint confiscations to stadium tailgates, the campaign turns a traditional nut into an everyday essential snack.
Client: APPB // AGency: Signal Theory // Production: SixTwentySix // Director: Evan Bourque
